SECTION 1: TELL US ABOUT YOU
Contact Info
Tell us about your company.
Please provide a brief overview of your company/organization - what you do, what services you provide, and/or what products you produce.
Who would you identify as your primary competitors (or your peers)?
Describe your market niche
Why do you believe site visitors should do business with you rather than with a competitor? What makes your product or service better, unique, or more valuable than others?
SECTION 2: YOUR GOALS FOR A NEW WEBSITE
What type of visitors would you like to draw to your website?
Do you have a specific deadline for getting this website online? Is so, when?
What would make you consider your new website a success?
SECTION 3: THE CONTENT OF YOUR NEW WEBSITE
If yes, please explain what is working and what is not working on your current website.
What other features would you like to include in your website, if any? Please be as specific and detailed as possible.
Do you have a tagline or vision statement you’d like to use in your new website?
Websites of your closest competition (or peers)
Please list three links to competitor (or peer) sites. What do you like and not like about each of them?
SECTION 4: THE DESIGN OF YOUR NEW WEBSITE
Design
When people visit your new website for the first time, how do you want them to perceive your company?
What style below is closest to the look you want in your new website?
Minimal
Portfolio
Corporate
Illustrative
Textured
Magazine
Rock And Roll
Newsy
Is there a specific look and feel that you have in mind? Please describe.
Websites that have a look and feel that you like
Please list three examples (with URL’s) of websites that have a look and feel that you like. These can be from any type of organization or business. Please comment on what you like about each website, i.e. the look, feel, color scheme, theme, functionality, etc.
SECTION 5: MARKETING YOUR NEW WEBSITE
Marketing your new website
How do people learn about your business or organization today?
Have you considered how you’ll market your new website?
Do you have any social media accounts like Twitter, Google+, or Facebook set up?
If someone were searching for the product or service you provide, what types of search terms – both phrases and single words – would they most likely use? Please list every possible search word, phrase or term that comes to mind:
SECTION 6: WEB DOMAIN AND HOSTING
If no, please list some names you might like:
SECTION 7: WEBSITE MANAGEMENT AND MAINTENANCE
Maintenance
Will sections of your website require regular updates? If so, which ones?